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Black Friday Runs Second to Cyber Monday in Sales

Cyber Monday sales overshadowed the Black Friday sales according to the shopping statistics, with stronger sales than over the weekend as well as much stronger sales than last year. Black Friday was very strong in retail sales, but the sales that came across on Monday were even stronger, registering about 1 and a quarter billion dollars this year. The experts at comScore offer us this shopping research. Ebay and IBM also showed far stronger sales in the United states, increasing by about 33 and 24 percent in sales over last year.

The shopping statistics this year show us that retail is bouncing back quite nicely over last year, offering retailers the chance to recoup some of their past losses.

On Cyber Monday consumers spent about 198 dollars for each person shopping. That was up about 2 and a half percent more than last year at the same time. It seems that the shopping peaked about eleven in the morning, then began to slow slightly;it then picked up again over the course of the evening.

This year, the shopping story was quite mobile in nature, with a much larger percent of sales mobile. The shopping statistics tell a tale of more than one in ten people actually using a mobile device to purchase this year and more than six percent of all of the Cyber Monday sales took place on a mobile device.

Social networking was the driving force behind a great many sales this year. The average shopper was referred from a social networking site and about 0.56 percent of the sales that took place in Cyber Monday came from some of the social networking sites. Much of the traffic that was referred from social networking sites came directly from Facebook. More than 80 percent of the social network traffic came from Facebook while Twitter had their own share of the referrals.

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